california

Ruben Rojas, Los Angeles Artist and Muralist
Ruben Rojas, Los Angeles Artist and Muralist

The basis and the premise of my work is that we either operate out of love or we operate out of fear...Time is currency. The coolest thing about the scooters is that it's really quick, and it goes uphill. From there, traveling more efficiently and having a good time doing it--I think that's the most important thing.

Cynthia Leu, San Francisco
Cynthia Leu, San Francisco

Cynthia Leu has a full plate. A tech worker by day, Cynthia spends her off time balancing the parallel lives of a powerlifter, entrepreneur, mental health advocate, and more. Riding Unagi helps this USMC veteran cut down on everyday…

Rasheed Muhammad, Beverly Hills
Rasheed Muhammad, Beverly Hills

https://www.youtube.com/watch?v=7m2hVBE62LY Rasheed Muhammad is sick of Los Angeles traffic. In order to preserve his sanity, Rasheed has traded his everyday driving habit for the portable and beautiful Unagi Model One. It’s an essential accessory for navigating LA streets -- and…

Rich Lee of SPRO Coffee Lab, Mission Bay
Rich Lee of SPRO Coffee Lab, Mission Bay

Rich Lee, Co-Founder of San Francisco’s SPRO Coffee Lab, wants to share his love for coffee with the world. He depends on riding Unagi to avoid the hassle of navigating the parking crunch in the booming Mission Bay neighborhood.…

North Venice: 6 Stops in Scooter Mecca
North Venice: 6 Stops in Scooter Mecca

Venice holds a special place in California lore. From its purple sunsets and quiet canals to the bombast and theatrically of its ocean front walk, the beachside town retains prime position in the tapestry of the internationally exported West Coast…

Frogtown: 7 Spots in LA’s Hidden Paradise
Frogtown: 7 Spots in LA’s Hidden Paradise

There was a young man, sitting on the cement bank of a river, fishing for carp, and the wind rose around him. A voyeur might find himself compelled to question his state of awareness, but no amount of blinking or…

Unagi Neighborhoods: Little Tokyo
Unagi Neighborhoods: Little Tokyo

Los Angeles is not the best representation of European cross-continental culture. The French, Italians, Russians, and most of the great Western and Eastern European migrant groups of the 19th and 20th centuries set up footholds in New York,…

Little Tokyo
Little Tokyo

Los Angeles is not the best representation of European cross-continental culture. The French, Italians, Russians, and most of the great Western and Eastern European migrant groups of the 19th and 20th centuries set up footholds in New York, where their…